One of the most intriguing findings is how the Girl with a Pearl Earring stimulates the precuneus, a region of the brain associated with self-reflection, episodic memory, and our sense of self. This heightened activation suggests that experiencing original art fosters a deeper personal connection, encouraging viewers to reflect on their own experiences and emotions.
This aligns with insights from neuropsychology professor Erik Scherder, who emphasized that viewing art not only excites the brain but also triggers imagination and cognitive enrichment. In other words, art doesn’t just move us emotionally—it also makes us think and grow.
The study also highlights the importance of context in experiencing art. The atmosphere of the museum—the curated lighting, historical significance, and intimate proximity—amplifies the impact of the artwork. This is why standing in front of a mural or large-scale painting in its intended space evokes a sense of wonder and presence that reproductions simply can’t match.
At Heartspace Art, we understand how critical context is to the power of art. Our murals are designed not just to decorate a space but to transform it into an immersive environment that resonates deeply with viewers. Each brushstroke is imbued with intention, aiming to evoke that same kind of “sustained attentional loop” and emotional connection found in masterpieces like Vermeer’s Girl.
Check out another blog post about one of our murals with an immersive and intentional story behind it!
Murals as Modern Masterpieces
While the study focused on classic works of art, the findings extend to all original artwork, including contemporary murals and installations. The emotional and neurological impact of art is universal—it transcends time and style. Murals, in particular, offer an accessible way for communities to experience the transformative power of art in everyday spaces.
Imagine walking through your neighborhood and encountering a vibrant, hand-painted mural that draws you in and inspires self-reflection. It’s not just decoration—it’s a moment of connection, a chance to experience something real and meaningful.
Why Original Art Matters
In a world increasingly filled with digital reproductions and mass-produced visuals, the authenticity of original art holds more value than ever. As Vera Carasso, director of the Netherlands Museum Association, noted, “An encounter with a real work of art is much more intense than with a copy. Real is actually becoming more important.”
At Heartspace Art, we take pride in creating original works that engage the heart and mind. Whether it’s a mural for a public space or an accent wall in a private home, our art is crafted to make a lasting impact—emotionally, aesthetically, and neurologically.
Read about an opportunity we had to create a lasting impacting in our own community!
Experience the Difference
Art is more than something to look at; it’s something to feel, reflect upon, and remember. Whether in a museum or through murals in your community, experiencing original art enriches the brain and soul.
Ready to bring the power of original art into your space? Let Heartspace Art create a custom mural that will captivate, inspire, and leave a lasting impression.
Contact us
today to start the journey.
Blog Art:
Ian Cleary (@Ian4Earth)
Edited:
Angie Pulak
